The digital advertising landscape is experiencing a significant shift. Both Google's AdX platform, which caters to large publishers, and its popular AdSense program for individual websites, are {feeling thepressure of declining ad revenues. This trend is attributed to several causes, including increased competition from new entrants, changingonline

The digital advertising landscape faces a crisis as Google AdX revenue has plummeted in recent months. Publishers across numerous industries are sounding the alarm, voicing grave concerns about the future of their businesses. A cascade of factors, including shrinking budgets, cookie restrictions, and increased competition, are contributing to this